Reids Chocolate
Celebrate life’s moments.
THE BRIEF
Since 1948, Reids has been a family-owned confectionery boutique offering quality treats to celebrate life’s greatest moments.
When first begin with a strategy to build out the existing assets and develop a packaging system to help elevate the product and showcase its long historic personality.
Two very, very sweet years of this developed brand strategy allowed us to touch almost every aspect of the Reids portfolio; complete with packaging system, holiday brochures, social campaigns, wayfinding, two store launches, a factory opening, and a gorgeous website!
All of the projects presented here, I've had the pleasure of working on and producing alongside the incredible team at Him and Her and they continue to work with Reid's on this established vision.
PROJECT SCOPE
Brand Strategy
Brand Identity
Print Collateral
Packaging
Social Media
Website
CREDITS
Creative Direction: Erin Martin
Technology Direction: Justin Frenette
Senior Graphic Design: Melanie Miller (2017-2018)
Senior Graphic Design: Brie Pointer
Graphic Design: Amanda Ashford
Graphic Design: Emily Leung
Full-stack Development: Caitlin Dyk
Front-end Development: Kristin Clancy
Project Coordination: Vanessa Cardoso
Taste Testers & Support: the HH team
BRAND IDENTITY & SYSTEM
Reids is an established business with multiple logos over the decades. We brought together a system of identities that would simplify and unite the generations of logos.
Photo by Amanda Ashford
“After launching the custom e-commerce Reids website in 2019, Reids generated more revenue from the Christmas launch of their website than it had in its entire previous year! It continues to produce 200% in revenue year-over-year.”
All work presented for Reids was completed while working at Him & Her (2017-2019+) and it would not have been possible without the team of incredible people behind it.
Thank you for all of your hard work.
